Improve conversion and identify revenue drivers
Any web analytics tool, from Google Analytics to Omniture, can swamp you with data. What you want to know is:
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Which content performs? |
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What traffic bounces, and what doesn't? |
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How can you improve conversion? |
Web analytics tools are great at tracking data, but not great at exploring data.
Tableau’s power of data visualization can take the massive data set that is web analytics data and help you explore it to find patterns and outliers. Rather than just monitoring a few top landing pages and traffic sources every month, you can understand your site holistically, find out what’s working and get on top of problems quickly. To get more out of your web analytics data,
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Think about your website by section first, then by landing page |
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Break your products and customers into new segments to find important patterns |
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Use your web data to evaluate the success of valuable initiatives |
Visualization through Tableau, is the next level in web analytics. It’s not data, it’s insight.
Whitepaper
Web Analytics - A Day a Month
There is a lot involved in being successful with web analytics, and most companies are actually surprised at how much work is required to derive the benefits described by the “web analytics is easy” crowd. But not measuring is simply not an option, and thusly marketers, site operators, and business owners all have a responsibility to establish the kinds of processes we describe in this document.
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